ABOUT

Tony Safran is a Los Angeles based Art Director and Graphic Designer who has shaped visuals across sports, apparel, music, and entertainment. His work has appeared everywhere from the Beijing Olympics to Times Square, with products carried by major retailers such as REI, Zumiez, and Backcountry.

Much of Tony’s professional background comes from the action sports and outdoor lifestyle space, where he developed hardgoods, apparel graphics, and the brand stories that support them. At Arbor Collective, he led design across seasonal product and apparel lines, drove trend research, and helped shape multichannel marketing that connected with athletes and outdoor communities worldwide.

Today, Tony brings that same mix of creative range, storytelling, and cultural insight to every project, helping brands execute products and campaigns built to last.