UA Run Club: A capsule built to push Under Armour running into a more culturally relevant space, merging streetwear-driven design cues with performance in mind. The project taps into the growing crossover of performance running into fashion and everyday wearability, where technical product is just as relevant on the street as it is on the run. Rooted in the physicality of running, the graphic system draws from the mechanics of sport, pace, impact, heat, and repetition, translating those forces into visual form through heatmap-inspired gradients, distortion, and gritty overlays that evoke speed, friction, and constant motion.

I pushed the UA logo and core iconography through these treatments to create a dynamic, high-contrast language that feels alive and in motion while staying grounded in performance. The result is a versatile capsule designed to move fluidly between training and daily life, built for both miles logged and time spent off the clock..

Key Roles: Art Direction, Graphic Design, Campaign Concept + Design